It has become downright common to see people — actual, human beings — quoting sales figures in online discussions. Go on Facebook, Twitter, Reddit, anywhere and say how you feel about a book. Any book. Eventually, someone will come by to tell you its ComiChron ranking. They’ll point to Comixology’s download figures, or they’ll reference a YouTuber waving a number over their head.
But what does any of this mean? And should anyone actually care? [Read more…] about What Do Comics Sales Numbers Mean?