Marvel Comics has been giving away a LOT of free stuff lately. And not just your standard “here’s an old issue of a second-tier story” digital giveaway.
Recent Marvel freebies have included every #1 issue in their publishing history, as well as the starting issues of their digital Infinite Comics line.
As a fan, this is clearly great. But is this a sustainable business model for Marvel, and is it good for the comic book industry as a whole? [Read more…] about Marvel’s Fantastic Freemium: Why Giving it Away Sets the Comic Publisher Apart