Comic Book Herald

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Opinion

Marvel’s Fantastic Freemium: Why Giving it Away Sets the Comic Publisher Apart

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Marvel Comics has been giving away a LOT of free stuff lately. And not just your standard “here’s an old issue of a second-tier story” digital giveaway.

Recent Marvel freebies have included every #1 issue in their publishing history, as well as the starting issues of their digital Infinite Comics line.

As a fan, this is clearly great. But is this a sustainable business model for Marvel, and is it good for the comic book industry as a whole? [Read more…] about Marvel’s Fantastic Freemium: Why Giving it Away Sets the Comic Publisher Apart

Saga #12 Controversy: Comixology, Comics Media, and Literally Everyone Gets it Wrong

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If you regularly follow comic book news, by now you’ve heard: Saga #12, the consensus comic series of the year, was digitally banned by Apple for ‘gay sex’ images. At least, until it was actually digital comics distributor Comixology who banned the issue, assuming Apple wouldn’t like it. Until actually it was never banned at all, CARRY ON GAY SEX NOTHING TO SEE HERE!

The whole thing immediately looks like a black eye for comic book news media, but it does raise a few interesting questions, including: Just how mature do you need to be to read Saga? [Read more…] about Saga #12 Controversy: Comixology, Comics Media, and Literally Everyone Gets it Wrong

Monday Morning Comic Rack: Marvel’s History of Iron Man and Unlimited Integration

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Let’s start with the positive: It’s been fantastic to see Marvel give their Unlimited digital subscription offering so much attention the past couple weeks. And hopefully all the “Spotify/Netflix of comics” press means even more dedication and support of the Unlimited service in the coming months.

One area that would make this even better – How about more Marvel Unlimited integration with the website features? [Read more…] about Monday Morning Comic Rack: Marvel’s History of Iron Man and Unlimited Integration

Marvel’s Major Digital Push – 700 Free #1 Comics and Crashing Comixology

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Try to think of something more exciting than 700 free digital comics. If you were able to think of anything aside from meeting Stan Lee, smooching Katy Perry, or receiving 700 free paper comics, there’s a chance this story isn’t for you. For everyone else: Free Comics! [Read more…] about Marvel’s Major Digital Push – 700 Free #1 Comics and Crashing Comixology