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I joked recently on Twitter about the absurdity of the worst voices on the fringes of comic book media who have made their grift all about “the death of comics.” The culture war doomsaying is especially laughable when I look at the absolute dominance of comic books in entertainment and pop culture. The shouty “comics are dying, we have to scream at marginalized groups until they are saved” crowd is a murky den of misinformation and misplaced rage, but like most topics these days, it’s also very much a *platformed” source of misinformation. So when comic fans – especially newcomers – are confused about the state of things, well, I can see why that might be!

Now, there are experts in the field much better suited to tell you about the state of comic book sales over the past decade, and moving forward. I highly recommend John Jackson Miller with Comichron, and David Harper’s SKTCHD frequently compiles some of the most insightful digs into the subject. The long and short of analysis from these kinds of experts is that comics as a medium are booming, just not necessarily from the single issue floppy serial comics that have been the mediums pulp-in-trade since the 1930’s.

Nonetheless, questions about comics’ longevity remain, particularly in regards to whether the likes of the MCU actually drives comics readership. To answer this in my way, I turned to the one unique thing I have no one else does: Comic Book Herald’s analytics. [Read more…] about Do Marvel Movies (MCU) Lead To Actual Comic Book Readers?