Marvel comics of 1980. Cap for president! She-Hulk debuts! Hulk eats a banana!
Although the G.I. Joe toyline has been a pop culture institution for well over half a century, the version boasting the tag “A Real American Hero” is easily the most recognizable and fan-beloved.
While the brand has existed to varying success on store shelves since the 1960s (scaled roughly in keeping with Barbie dolls), by the late ‘70s/early 1980s toymakers Hasbro are losing a battle to smaller action figures, championed largely by upstart competitor Kenner’s licensing of the Star Wars juggernaut.
Looking to take the fight to this (downsized) arena, a relaunch of Joe is greenlit- except it’s still missing its “hook.” Serendipitously, Marvel Comics is set to reboot a new S.H.I.E.L.D. book roughly envisioned as “Fury Force”- focusing on an all-new elite super-spy/commando team. When Hasbro’s ad execs tap Marvel for a consult on “Operation Joe,” the two projects sort of merge into a multi-format endeavor the likes of which is rarely seen- especially as it continues to endure to this day. [Read more…] about G.I. Joe: A Real American Hero Reading Order
I don’t know the exact date, but I must have settled on the name Comic Book Herald sometime around August 2010 (that’s when my Twitter handle debuted!), a few months into my first real world job, and around a year before I’d get married. It’s strange to consider, but I’ve had nearly a full decade with Comic Book Herald now, although any site traffic data doesn’t begin in earnest until 2012. [Read more…] about Previously On #96: The Decade in Comic Book Herald
Marvel comics of 1979. Iron Man in Demon in a Bottle! Scott Lang debuts as the new Ant-Man![Read more…] about Marvel Year Eighteen: 1979 Pt. 2