Because DC loves the number 52, and because at this rate, DC Unlimited will be ready in time for the Legion of Superheroes:
1) DC has more history than any comic book publisher on the planet, and DC Unlimited would surface that enormous library digitally to legions of new readers.
3) With some reasonable innovations, a DC Unlimited could quickly beat Marvel at their own game. I’m thinking customizable comics “playlists,” in-app continuity (cycle through reading orders directly rather than clicking around series by series), and member stats and memory so you know how many comics you’ve read!
4) The hype around DC Rebirth will eventually die down, and if the New 52 is any indication, DC is not particularly big on long-term planning following a relaunch. Solution: Launch DC Unlimited and flood the market with so many greatest hits the inevitable dropoff backlash is entirely mitigated.
5) The DC Unlimited brand already exists without, you know, actually existing. Searchers have been seeking a ‘DC Unlimited’ with consistent frequency since 2010, and the poor interested readers only get the likes of my Scribd Unlimited review where I lament the lack of a DC Unlimited.
7) There are probably people in the world who have never read James Robinson and Tony Harris’ Starman. We’ll call this Travesty Number One.
8) In the absence of a reasonably priced monthly subscription, new DC Fans will simply turn to the likes of Hoopla Digital or a local library (at best), or you know, just pirate the things (at worst).
9) Speaking of gosh darn pirates, the prevalence of free digital scans is constantly increasing. You don’t even need to download the things through some shady torrent these days, as I learned recently through a simple search for “DC Rebirth #1 Comic.” DC can call up Metallica and try to litigate all these limbs of Hydra, or simply own the content for those willing to pay.
10) What was once a luxury has now become the norm. Comics fans have Marvel Unlimited, Comixology Unlimited, Hoopla Digital, and Scribd Unlimited all competing in the “all you can eat” comics space, not to mention several excellent, popular options for Manga. DC’s absence sticks out like a sore thumb.
11) Readers looking for DC Comics will either feel disappointment, resentment, or worst of all, a compulsion to simply read through Marvel Unlimited instead!
12) Comics publishers are always spending an inordinate amount of time finding ways to lure in new readers. DC Unlimited reels them in then offers the whole menu.
13) New Readers want to catch up before they dive headfirst in to an issue where, say, Jim Gordon is Batman. It is the best new reader acquisition strategy imaginable.
14) There are probably people in the world who have never read Grant Morrison’s entire run on Doom Patrol. Travesty Number Two.
15) “All You Can Eat” platforms like Spotify and Neftlix are an entitled luxury, but nonetheless, they are the norm. Without a competitive option, the perception of DC remains old, stodgy, and slow to adjust.
16) Lack of competition from DC allows Marvel to coast as the only game in town.
17) You guys hear the one about over 75 years of history?
18) Flash, Green Arrow, Supergirl, and the absurd collection of Legends of Tomorrow dominate the TV airwaves, so naturally fans can quickly turn to… nothing easily to read more.
19) Flash Facts might be the most unsatisfying Google search in all of the internet, and yet no one can actually turn to old Flash Comics digitally for some dubious science thrills.
20) Comics Websites and Podcasters would instantly beging talking wayyyyy more about DC Comics. Free press, y’all.
21) There are probably people in the world who have never read Denny O’Neil and Neal Adams’ Green Lantern/Green Arrow. Travesty Number Three.
22) This would build Goodwill like Hunting from readers everywhere.
23) Community discussion around DC Comics from all eras would explode!
24) Older DC Fans could easily reminisce about their old favorites, while sharing them with a new generation of comics fans! Think of the kids!
25) There’s a 70% chance literally no one has ever read an Aquaman comic. We just can’t be sure. Someone might with DC Unlimited.
26) Does DC really think the revenue from, say, Golden Age Superman collections is going to trump an annual, recurring subscription base of thousands upon thousands of comic book fans?
28) The internet fell all over themselves to celebrate Comixology Unlimited as ‘The Netflix of Comics’ in May 2016, and Comixology Unlimited is basically defined by limitations. Irresponsible news outlets everywhere would LOVE to hype up DC Unlimited.
29) There are probably people in the world who have never read Legion of Superheroes: The Great Darkness Saga. Travesty Number Four.
30) My Grandma couldn’t find an Amazing Spider-Man in a crowd of Bat-Family members (#sickburn), but she could gift her favorite grandson a $10 monthly trial (assuming her computer’s plugged in…).
31) Did you know if you read every Batman comic and Bat-Family tie-in, you’d never leave your home again and live to 100? #FlashFact
32) Seriously, I’d really like to never have to leave home again.
33) DC has a perpetual trump card over Marvel Unlimited: Vertigo Comics!
35) When the DCEU takes off following Suicide Squad this August, there’s going to be an insatiable appetite for more accessible DC Comics.
36) There are probably people in the world who have never read JLA: A League Of One (Or as I like to call it “Wonder Woman Is Awesome: For Hera’s Sake, DC, Just Put Her Name In The Title”). Travesty Number Five.
37) I might have to quit my job in order to compile new DC reading order for hungry fans, and that actually sounds like a pretty great time.
38) Building a brand is the hardest challenge for any digital startup in a crowded 2016 marketplace. DC Unlimited is already a topic of much discussion without even existing.
39) Digital Unlimited readers don’t just kinda dive into the Marvel Universe through Marvel Unlimited. No, they try to read freakin’ everything. It’s like mainlining your creative property straight into the heads of unblinking comic fans everywhere.
40) If DC doesn’t own this now, they run the risk of Comixology perfecting the distribution, and needing to work through a third-party whenever they finally get with the times.
41) You know what would be a good way to get people excited for the “grand tradition of DC Rebirths?” Quick subscription access to books like Green Lantern: Rebirth or Flash: Rebirth. Or simply the entire DC New 52 lineup.
42) There are probably people in the world who have never read Gotham Central. Travesty Number 6.
43) The comics industry is completely missing the boat on channeling Unlimited readers into new comics sales. Marvel tries to get you to buy a digital copy of the issue you’re already reading in Unlimited (Wha?… Huh?!), and Comixology Unlimited is a bit more strategic, but comes off too much like a drug dealer (I’ll give you a taste on the house, and then wait for your addiction to make you buy for life!). DC could enter the fray as the first with a coherent strategy.
44) Big Barda, just in general.
45) There’s a certain old-timey charm to keeping your comics hidden within dusty backrooms of comic book shops across the globe. It’s also a deliberate obfuscation of your media, and completely counter-intuitive in 2016.
46) Nobody has cultivated an in-app community through their comics app yet. Marvel Unlimited has comments on issues, but they’re often a blend between ghost town and complaints over inaccurate publication dates in the comic info (#mubug). The field is wide open.
47) Bouncing Boy, again, just broadly speaking.
48) DC Comics are amazing, and not enough people know why.
49) Without question, Marvel Unlimited is the only reason I’ve read approximately 39,000 more Marvel Comics than DC Comics. Right the scales, DC!
50) There are probably people in the world who have never read Hitman. Travesty Number 7.
51) If your sole exposure to Green Lantern is that movie starring Deadpool, you are practically OWED a subscription that includes the storied history of Green Lantern in DC Comics.
52) … Pretty please?